SEO vs GEO: what differs and what carries over
Definitions, a side-by-side table, measurement, and where to put effort first.
Guides
Guides to AI search visibility, without the hype
The short answerThese guides explain how AI search differs from classic search, how to tell a mention from a citation from a recommendation, and how to run a repeatable workflow to improve your odds. Each one links its external sources and states what cannot be guaranteed.
Start here
Read the comparison first, then run the workflow.
How to rank in AI search: an eight-step workflow
Prompts, baseline, access, answer-first rewrites, evidence, schema, corroboration, recheck.
Related product pages and free tools
Put the guides to work.
AI Citation Tracking
Sampled citation tracking, cited sources, positions, and domain comparison.
GEO Content Optimizer
Eight-factor page audits with metadata and FAQ drafts.
Free GEO audit
A quick check with no signup.
Frequently asked questions
Who writes these guides?
They are published by the RankZoro team. They contain no customer stories or proprietary research, and external claims link to their sources.
Will you add more guides?
Yes. Check back or see the sitemap for new guides as they are published.
Run your first sample before you change anything
Start with a citation baseline in RankZoro, then manually review the same neutral questions for brand mentions and explicit recommendations. Build the plan from evidence, not guesses.