Evidence checked October 25, 2026 · Return to the free tools
Free SEO features, evidence and limits
This page tracks competitor features that are advertised as free, separate from free trials and paid tiers. It also states RankZoro's actual limits. It does not promise that a competitor's current plan will remain unchanged.
Free access does not require a RankZoro account. Connecting a Shopify store still requires the merchant to authorize RankZoro in Shopify. WordPress changes still require a site administrator and a valid security nonce. Store edits are reviewed and reversible only through a fresh restore preview.
RankZoro free tools and allowances
| Platform | What is available without a RankZoro account | Limits and safety boundaries |
|---|---|---|
| Browser toolkit | HTML/text/meta checks, schema templates and duplicate warnings, XML/HTML sitemap utilities, internal-link and redirect drafts, local image resize/alt drafts, and reviewed CSV SEO templates. | Local processing stays in the browser. CSV import/export preserves every non-SEO value, including price and stock. AI requests are optional and require confirmation. |
| Chrome | Local page/Google-result observations, page evidence exports, and an optional HTTP header/same-site redirect check. A separate provider-backed lookup returns keyword ideas, independent search results, or referring domains. | One external lookup per public network per UTC day; shared caps 50/day and 500/month; US English only. A lookup returns at most 20 ideas, 10 search results, or 10 referring domains. Failed attempts count; no automatic retries. No DR/UR or global rank claim. |
| WordPress plugin | Admin-only metadata review/apply/restore; post/page/product title and description templates when no supported SEO plugin owns output; core XML sitemap links, separate image sitemap, HTML sitemap shortcode, reviewed 301 redirects, aggregated recent 404 paths, and existing Workbench diagnostics. | Admin capability and a valid nonce are mandatory. Redirects are limited to 200 active same-site path rules. The 404 log keeps at most 100 paths and omits query strings, referrers and IPs. Existing plugin schema/sitemap output is not replaced. |
| Shopify store tools | Shopify-authorized product SEO/alt sample and report; reviewed metadata and image-alt edits; separately previewed restore; sample checks for robots.txt, sitemap.xml, noindex, Product schema and internal links. | 3 scans per store/day, up to 25 active products and 10 images/product per catalogue sample; site checks sample at most 5 product pages and 5 same-site links. Shared scan caps: 200/day and 3,000/month. Proposal, restore and apply requests: 10/store/day, 100/day and 1,000/month shared; failed attempts count. Prices and inventory are never requested or changed. Merchant edits can race the final network write because Shopify has no atomic compare-and-swap. |
Public AI uses a separate cap of 5 requests per public network/day, 200/day and 3,000/month shared. The exact limits and reset time are shown in the tools. Paid workspace research and advanced automation keep their existing subscription/credit gates.
Competitor free-plan evidence
| Official source | Free-plan evidence checked | Allowance distinction |
|---|---|---|
| Ahrefs Free | Free account offers verified-site reports including Site Audit, Site Explorer keyword/backlink data, Web Analytics, AI Content Helper and SEO Toolbar. | Described as non-expiring; sign-in and site verification apply. Event and row allowances vary by tool; the page advertises up to 1M analytics events/project. |
| Screaming Frog SEO Spider | Crawl audits, broken links, redirects, metadata, robots/canonicals, duplicate checks and XML/image sitemap generation. | Free download without signup, limited to 500 URLs per crawl; many advanced functions are paid. |
| Yoast SEO for WordPress and Rank Math Free comparison | Free WordPress SEO basics include page metadata, schema/sitemaps and content checks; product listings and comparison pages distinguish paid services. | Plugin availability does not make every connected AI, automation or premium feature permanently free. |
| Smart SEO, StoreSEO, SEO King | Listings advertise free plans for metadata/alt text and combinations of sitemap, broken-link, image, schema or AI tools. | Public listing snippets include finite counts, but reset/renewal wording differs or is unclear. Treat a trial quota and renewal-unknown allowance separately; do not infer “unlimited.” |
| Shopify SEO overview | Native storefront SEO includes metadata, image alt text, internal links, XML sitemap, robots.txt and structured data. | Rendered output varies by store/theme and other installed SEO apps. |
Known gaps and claims we do not make
- The account-free Shopify tool can replace an approved product image with a smaller WebP and retain a private original for up to one year. It requires a separate restore approval and fails closed when the gallery cannot be safely reconciled.
- Shopify checks are bounded samples, not a full catalogue/site crawl. Native redirects, complete collection/page metadata templates and store-wide local SEO controls are not included.
- Chrome's provider lookup is one US-English request per network/day. It is not global rank tracking. DR/UR and any unobserved metric are not fabricated.
- A search-engine result, indexing state, ranking change, or AI citation is never guaranteed by a local check or metadata edit.
Competitor terms are rechecked before public allowance claims change. Search and app-store terms can change; check the linked official sources for current merchant-facing details.